Brand Concepts Ltd (BCL), the bespoke luggage and bags creator behind iconic brands such as Tommy Hilfiger, Juicy Couture, and Off-White, proudly marks International Men’s Day 2025 by embracing the global theme of “Celebrating Men and Boys.” This day offers an opportunity to spotlight modern masculinity grounded in emotional intelligence, adaptability, and purpose-driven leadership, values deeply embedded in BCL’s brand philosophy.
Abhinav Kumar, Co-Founder of Brand Concepts Ltd, shares, “International Men’s Day prompts reflection on what leadership means today—beyond authority to compassion and collaboration. At BCL, we democratise global fashion and lifestyle by crafting resilient, stylish luggage that supports the dynamic life of the new-age man. Our journey with trusted brands like Tommy Hilfiger and Superdry has reinforced that impact is created through innovation and inclusivity, shaping future-ready workplaces and communities.”
In celebration, BCL is hosting an engaging week-long activity at Oberoi Mall, Goregaon, from November 18th onwards. Visitors, especially men are invited to participate in the “Hammer Hit Game,” a dynamic strength challenge symbolising the toughness and durability infused into every BCL product. Participants who successfully take on the game will be rewarded with exclusive vouchers, reflecting BCL’s commitment to appreciating the strength and spirit of modern men.
With sleek designs, durable builds, and iconic branding, the collection celebrates confident, contemporary travel. Shop the range at Bagline stores across India and online at www.bagline.in.
Shop the collection at Bagline retail stores across India and online at www.bagline.in.
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