Jan 30: Xylys, a brand of premium watches, today announced Indian cricketer Abhishek Sharma as its new brand ambassador. The association marks a significant step as the brand deepens its connection with a new generation that values precision, performance, and contemporary design in equal measure.
Marketed and retailed by Titan Company Ltd., Xylys brings together best-in-class Swiss watchmaking and an international urban flair. The range, which includes both Swiss made and Swiss movement watches, is designed to be distinctive without excess, Xylys appeals to individuals who like to show up, stand out and move with purpose. Xylys watches sit at a unique intersection of bold modern silhouettes, strong design lines combined with Swiss precision. The watches are housed in 316L surgical grade stainless steel cases, paired with sapphire crystal glass for superior scratch resistance and long term clarity. Designed for everyday durability, Xylys watches offer superior water resistance and superb finishes engineered to ensure performance and polish designed for individuals who dress sharp, move fast and demand the best in every accessory they choose.
Abhishek Sharma embodies this balance of performance and modernity. One of the most exciting young talents in Indian cricket, he is known for his fearless approach, discipline, and clarity of intent on the field. Off the field, his personal style is sharp and contemporary, mirroring Xylys’ philosophy of precision paired with personality. His journey reflects focus, momentum, and confidence built on preparation – values that sit at the core of the brand ethos of Xylys.
As Abhishek’s presence continues to grow across sport, style, and popular culture, the partnership positions Xylys as a watch brand that keeps pace with ambition and movement. It signals a new chapter for the brand, bringing Swiss precision into closer conversation with modern global aspirations.
Speaking on the announcement, Kalpana Rangamani, CSMO, Titan’s Premium watches, said, “ Xylys is designed for individuals who value quality and are confident and intentional about the styling choices they make. Abhishek embodies that dual spirit through his journey- a powerful combination of strong performance and contemporary, confident styling. This aligns naturally with what Xylys represents, making this association both authentic and meaningful.”
Commenting on the association, Abhishek Sharma said, “As a professional athlete, precision and consistency are extremely important to me. I’m drawn to products that are well crafted, thoughtfully designed, and built to perform. Xylys reflects that balance of Swiss craftsmanship and modern style, and it feels like a natural fit for how I approach both my sport and my personal style. I’m looking forward to representing a brand that values performance as much as personal expression.”