Chandigarh, Nov 29: Godrej Jersey has unveiled the ‘Godrej Jersey India Lactograph Findings FY25–26’, a study mapping how milk consumption patterns, occasions and motivations continue to evolve across the country. Research conducted across eight key cities, uncovering how milk integrates into daily routines while adapting to new lifestyle choices.
In North India, milk maintains its central place in everyday comfort and rituals. A remarkable 84% of north indians rely on tea or coffee as their primary nourishing drink, reaffirming milk’s irreplaceable role in the hot beverage habit. 81% of respondents consume milk during breakfast, establishing mornings as the most consistent consumption moment. Milk remains relevant across the day too, 64% say they also love milk as an evening snack, making it both a start- and end-of-day routine. Seasonality plays a clear role, winter sees the highest flavoured milk consumption (nearly 50%), indicating a strong association with warmth, comfort and nostalgia.
Zooming out, the study highlights broader national themes where parents are increasingly mindful of the changing role of milk in their children’s diets. 54% parents worry that their child’s growth lags compared to their own childhood, and 64% fear lower bone strength due to reduced milk intake. At the same time, protein is becoming a priority, with 62% of parents relying on milk for protein and all-day energy.
Commenting on the findings Shantanu Raj-Marketing Head-Godrej Jersey said, “This study clearly indicates that milk is not leaving the table, it is just changing its glass. The data reflects both legacy and evolution 67% of Indians still enjoy milk most often through tea, reinforcing milk’s deep cultural roots, while 44% now bring milk into their day through protein shakes, signalling a new fitness-driven ritual. For a brand like Godrej Jersey, this is both a responsibility and an opportunity. Our ambition is to ensure that consumers never have to choose between taste, convenience and nutrition.”
Even beyond beverages, dairy remains a household staple across the country, with dahi (80%), paneer (76%) and butter (74%) continuing to anchor meals. With the Lactograph FY25–26 findings, Godrej Jersey reinforces its commitment to shaping the future of dairy through trusted quality, nutrition-forward innovation and products designed for evolving lifestyles