24 September 2025 – Bangalore has become the stage for WOW Skin Science’s bold new chapter, WOW 2.0. With back-to-back immersive experiences, the brand has signalled a shift from being a product-first skincare label to a culture-first wellness powerhouse, showing up where its audiences live, play, and celebrate.
On September 19, WOW brought an entirely different energy to the city with WOW Skin Science x Sorbetto, a pastel-powered summer party for Gen Z. Designed for 40–50 culture-shaping creators, the experience reimagined skincare as something playful, stylish, and sensorial. Guests stepped into a sorbet-colored universe where every product met its dessert muse: Yuzu with lemon sorbet, Hydrocharge with coconut scoops, and Mango-Berry as a frozen fantasy. With ice cream carts, a skincare “Truth or Dare” wheel, and Insta-ready moments at every turn, the event blurred the line between self-care and self-expression.
And then again on September 21, WOW powered Fit Fusion 2.0 at Phoenix Mall of Asia, in collaboration with Red Bull, TPL x Namma Weekend Blr, Revv Revolution, and Hivado. More than 2,500 fitness lovers, creators, and lifestyle enthusiasts came together for a full day of high-energy activities, including The Power Run and a dynamic fitness challenge hour, a coffee rave, and a roaring showcase of supercars and superbikes. WOW seamlessly infused its hero innovations into the rhythm of the event: Hydroboost Electrolytes kept runners hydrated, HydroCharge Face Wash refreshed post-workout skin, and the Yuzu Sunscreen Gel ensured protection under the sun. The day proved that self-care could be part of the action, not just the afterthought.
Together, these immersions, one rooted in fitness and community, the other in fashion-forward fun, are setting a new narrative for WOW Skin Science and WOW Life Science, building communities across an expansive consumer ecosystem, celebrating culture now more than ever, and shifting mindsets, one unique experience at a time.
Instead of limiting itself to shelves, “WOW 2.0 is about building experiences that go beyond the product and become part of our consumers’ lifestyles,” said Manish Chowdhary, Co-founder of WOW Skin Science. “Whether it’s the rush of a marathon or the joy of a sorbet-inspired party, we want wellness to feel like celebration, not obligation.”
With more festive activities ahead, WOW is setting the stage for a season where skincare and wellness aren’t just a ritual, it’s a vibe.