Kolkata, 24th September, 2025: In a unique confluence of tradition, creativity and sustainability, students from across Techno India Group Public Schools (TIGPS), Techno Main Salt Lake (TMSL) and Techno India University (TIU) have collaboratively crafted an eco-friendly 5’3” idol of Maa Durga, unveiled today at the Techno India Main Campus, Salt Lake.
The idol has been meticulously constructed using natural, biodegradable materials such as jute sheets, strand jute (twisted rope), jute twin rope and adhesive, making it a symbol of environmental responsibility in the context of one of India’s most significant cultural festivals. This initiative, now in its fourth year, is a continuation of Techno India Group’s ongoing commitment to sustainable celebrations.
The grand unveiling was marked by the presence of Prof Manoshi Roychowdhury, Co-Chairperson, Techno India Group along with Mr Meghdut Roy Chowdhury, Founder, Make Calcutta Relevant Again & Chief Innovation Officer, Techno India Group & Ms Pauline Laravoire, Founder, The Rebalance Institute. The sound of traditional dhaaks played by ‘Dhaki Samrat’ Padma Shri Gokul Chandra Das infused the atmosphere with festive spirit. Mr. Nicolas Notini Wallin, an International Drummer from Sweden also joined him in playing the joyful beats.
Over a span of 26 days, with 3-hour daily sessions, the students have immersed themselves in the craft of sustainable idol-making, and the project is expected to be completed in another 22 days. Students were carefully selected for their interest and aptitude in art and craft. They received close mentorship from experienced faculty members and art teachers, who guided them in both technical skills and eco-conscious practices.
“This idol is a powerful symbol of how tradition and sustainability can coexist harmoniously. In choosing jute and other natural, biodegradable materials, our students have reimagined Maa Durga through the lens of environmental consciousness. Their meticulous work and creative vision go far beyond aesthetics as they reflect a deeper understanding of the responsibilities we all share in protecting our planet. At Techno India Group, we believe education must also cultivate empathy and awareness, and this project is a shining example of that ethos in action. It inspires not only eco-friendly artistic expression but also a way forward for future generations to celebrate responsibly,” said Prof Manoshi Roychowdhury, Co-Chairperson of Techno India Group.
This year’s project follows Techno India Group’s earlier eco-friendly Durga idols made from unused engineering products and tissue paper in previous years. The focus on jute this year amplifies the Group’s emphasis on sustainable materials, celebrating the festival in a way that reduces environmental impact while nurturing creativity and cultural pride. By choosing jute — a natural, biodegradable fibre deeply rooted in Bengal’s heritage — the initiative not only promotes eco-conscious artistry but also supports local artisans and traditional crafts. It stands as a testament to how innovation and sustainability can come together to preserve our cultural ethos while inspiring future generations to adopt greener practices during festivals. Renowned Danseuse, Ms Dona Ganguly & Music Composers, Sourendro Soumyojit shared their wishes through videos compliments the best efforts taken by the students of Techno India Group.