Royal Challenge Packaged Drinking Water brings Tanmay ‘Sc0ut’ Singh to Comic Con India 2025 across Jaipur, Guwahati, and Pune
Mumbai, Nov 21st: Royal Challenge Packaged Drinking Water is set to amplify its connection with India’s gaming and pop culture enthusiasts by announcing Tanmay ‘Sc0ut’ Singh as the face of its on-grund activations at Comic Con India 2025 in Jaipur, Guwahati, and Pune. As the official Hydration Partner for all three cities, the brand reinforces its commitment to youth culture, gaming, and immersive community engagement.
The multi-city campaign kicks off with Guwahati’s inaugural Comic Con on November 22, ushering in a series of interactive experiences that bring fans, creators, and gaming enthusiasts together. Each city edition will feature unique activations, including VR Cricket challenges, interactive gaming booths, creator meet-and-greets, and digital content zones—designed to highlight hydration as a key enabler of focus and performance in line with the brand’s “Hydrate the Bold” mission.
Sc0ut, one of India’s most influential gaming personalities, will headline all three city editions, engaging with fans, participating in live challenges, and sharing his journey in India’s esports and creator ecosystem.
Tanmay ‘Sc0ut’ Singh shared,
“Comic Con is the perfect space to engage with the new generation of gamers and creators shaping India’s entertainment landscape. Partnering with Royal Challenge Packaged Drinking Water reflects how gaming has become an integral part of youth culture. I’m thrilled to meet fans in Jaipur, Guwahati, and Pune and be part of this energy.”
Varun Koorichh, Vice President Marketing and Portfolio Head, Diageo India, added,
“Comic Con celebrates creativity, community, and bold expression, making it the ideal platform to connect with India’s next generation of gamers. Our presence with Royal Challenge Packaged Drinking Water reflects our commitment to supporting gaming as a mainstream cultural phenomenon.”
Building on the brand’s recent anthem, ‘Main Nahi Toh Kaun Be’, the activations continue to champion individuality, self-belief, and community engagement, offering fans interactive challenges and gaming-inspired contests.
With India’s gaming audience surpassing 500 million users, and the sector continuing to grow rapidly, Royal Challenge Packaged Drinking Water’s partnership with top creators and esports events underscores its dedication to supporting young audiences and the evolving gaming ecosystem. The 2025 Comic Con India editions in Jaipur, Guwahati, and Pune, enhanced by these activations, promise a highly e