Mumbai, September 23, 2025: LoveChild Masaba, the beauty venture by celebrated designer and entrepreneur Masaba Gupta, proudly announces the launch of its first flagship retail outlet at Phoenix Marketcity Mumbai.
The new store, spread across 226 sq. ft., is designed to offer a best-in-class retail experience where customers can enjoy makeup trials, try-and-buy services, and personalized consultations. The space embodies Masaba’s distinctive design language, infused with her signature elements and motifs, creating a vibrant and immersive shopping experience.
Commenting on the launch, Masaba Gupta said, “LoveChild has always been about making beauty more inclusive, accessible, and joyful. With this first flagship store, we are bringing our universe closer to our consumers, offering them not just products but an experience rooted in playfulness, creativity, and confidence.”
“We are delighted to welcome Lovechild Masaba’s first flagship store at Phoenix Marketcity, Mumbai – a brand that champions inclusivity, creativity, and self-expression,” said Vikas Shetty, Senior Vice President – Leasing & Retail Director. “This addition further strengthens our beauty portfolio, which brings together both established and emerging names that stand for quality, innovation, and trust, creating a true destination for beauty and lifestyle experiences.”
Currently, LoveChild Masaba is present in 100+ doors across India, spanning leading malls and retail formats. The brand has also partnered with Shoppers Stop, Lifestyle, and Health & Glow in the modern trade segment. With the launch of this flagship outlet, LoveChild aims to double its offline presence in the near future, further strengthening its footprint across the country.
The opening at Phoenix Marketcity Mumbai marks a significant milestone in LoveChild’s journey to build a holistic beauty ecosystem, combining the best of design, product innovation, and customer experience.