May 26 : Kingfisher Premium Packaged Drinking Water has once again partnered with JioStar to bring back the Kingfisher Good Times Hangout for the TATA Indian Premier League Playoffs on JioHotstar, featuring cricket legends Harbhajan Singh and Suresh Raina, comedians Angad Singh Ranyal, Danish Sait and Gurleen Pannu, along with presenters Aanchal Agarwal and RJ Mantra, in a pioneering alternate live broadcast commentary feed returning bigger this season.
Building on the success of its debut during the TATA Women’s Premier League earlier this year, this edition raises the stakes with an unmissable line-up that blends cricket insight with unfiltered humour, sharp pop-culture commentary and the kind of banter that turns every over into must-watch entertainment.
The dedicated feed will go live during the TATA IPL Playoffs starting 26 May through to the Final on 31 May, from 6:30 PM onwards, for viewers watching matches live on JioHotstar. To access the feed, select the Kingfisher Good Times Hangout option under the Audio & Subtitles tab while watching the live match.
Commenting on the initiative, Vikram Bahl, Chief Marketing Officer, United Breweries Limited, said,
“Cricket in India is never just about the sport. It’s about the moments you share while watching it. The Kingfisher Good Times Hangout was born from a simple belief that the best cricket memories happen when great sport meets great company. With the TATA IPL Playoffs, we wanted to give fans a viewing experience as dynamic as the tournament itself. Bringing together cricket’s biggest names and some of the country’s most loved comedians on a single platform is our way of saying this is what Good Times look like. We’re pleased to deepen our partnership with JioStar and continue reimagining what live sport can feel like, building on the success of TATA WPL.”
Anup Govindan, Head of Sales, Sports, JioStar said,
“At JioStar, we are committed to building an ecosystem where brands go beyond visibility and create experiences that fans genuinely value. The Kingfisher Good Times Hangout is exactly that kind of innovation which becomes part of the fan experience and creates a brand environment that younger audiences actually want to spend time in. Playoffs are one of the most-watched, most-engaged moments of the entire TATA IPL season, and a dedicated commentary feed that blends cricket expertise with real entertainment is a genuinely differentiated way to show up in that window.”
Kingfisher Good Times Hangout enhances the live match-viewing experience by bringing together real-time cricket analysis, humour, cultural conversations and the spontaneous energy that makes watching cricket with friends so special, now available at the tap of a button.
By blending sport, entertainment and technology, it delivers a differentiated, genre-bending way to experience live cricket and reinforces Kingfisher Packaged Drinking Water’s long-standing association with moments that bring people together.