India, 14th October,2025 : Hoopr, India’s first music licensing platform, today announced the reveal of its comprehensive festive music catalogue, featuring over 500 curated tracks available on its licensing platform, Hoopr Smash. The collection brings together music from some of India’s most celebrated artists — including Shreya Ghoshal, Arijit Singh, and Salim–Sulaiman alongside a diverse lineup of regional talents and independent artists such as Pawandeep Rajan, Rajeshwarie Raj, Biswajeet Chakraborty, Sudhanshu Shome, Anurag Naik, Chaitanya Verma, Kanishka Singh.
Curated around India’s vibrant festive calendar, the catalogue spans occasions Navratri with tracks like Manda Lidha Mohi Raj by Umesh Barot and Ishani Dave, Karwa Chauth featuring songs such as Rangna Hai by Janvi Agrahari, Diwali including popular picks like Phuljadi by Nupoor Khedkar, Bhaidooj with favourites like Veere by Nupoor Khedkar, Chhath Puja featuring songs such as Koshi Bharwaib by Rocky Raja, Shivratri with devotional tracks like Shankaraay by Shreya Ghoshal, Krishna Janmashtami including bhajans like Achutam Keshavam by Sonu Nigam, and Eid featuring soulful pieces such as Haider Ka Janaza by Salim–Sulaiman. The range includes everything from traditional and devotional tracks to modern festive pop and dance numbers, catering to brands, influencers, and content creators seeking culturally resonant soundtracks for the season. This catalogue spans 30+ content use cases such as fashion, automobile, travel, F&B, beauty and wellness, health and fitness, among many more.
This launch comes in response to the rising demand for culturally relevant and copyright-safe festive music among creators and brands. According to Hoopr’s internal research, which analyzed over 25,000 short-format videos from 170+ brands, music has emerged as a key driver of content performance. Content using music achieves 4.3x higher visibility, and when combined with influencers, delivers up to 5.3x greater engagement. But the biggest takeaway from the research was that videos which incorporate trending festive music along with influencers see an impressive 17x boost.
Between September and February, India enters its most vibrant season of content creation. As brands and influencers gear up for Navratri, Durga Puja, Diwali, Halloween, weddings, Christmas, New Year, Makar Sankranti, Republic Day, Baisakhi and Valentine’s Day, social media becomes the epicenter of consumer attention. During this period, music plays a crucial role in helping brands create timely, original, and emotionally resonant campaigns.
Hoopr’s festive catalogue has been designed precisely for this moment offering a rich, well-tagged selection of tracks across diverse moods, themes, and campaign types. From traditional to contemporary, it enables creators and brands to easily discover and license the perfect festive soundtrack for every celebration.
Gaurav Dagaonkar, Co-Founder of Hoopr, said, “While India’s creator economy continues to evolve at a fast pace, creators and brands find it very challenging to identify and use the right festive music due to copyright concerns, insufficient regional choices, and excessive licensing fees. This curated catalogue addresses these challenges by allowing creators to create compelling content and brands to develop culturally relevant campaigns in a seamless manner. By providing easy access to the right music, we hope to strengthen the creator ecosystem in India, while enabling brands to connect with their audiences more effectively”
Meghna Mittal, Co-Founder of Hoopr, added, “Festive music is likely to become a crucial growth driver for licensing in India. Hoopr’s platform technology, data-driven recommendations and comprehensive catalogue allow users to instantly access culturally relevant, copyright-safe tracks. This means that creators and brands can continue to build high-quality content at scale, stay ahead of trends, and significantly engage audiences during reflective periods such as key festivals”
With over 500+ tracks across languages, genres, and festivals, Hoopr’s festive catalogue is raising the bar for music licensing in India. As festivals continue to drive engagement and content campaigns, the availability of timely, licensed music is going to be an even more crucial component of effective digital storytelling for creators and brands.