30th June, 2025: Further bolstering its growth momentum, Aukera, the pioneering lab-grown diamond jewellery company, today announced that it has raised $15 million in growth capital led by Peak XV Partners with follow-on participation from existing investors including Fireside Ventures, Sparrow Capital, Prath Ventures and Alteria Capital. This strategic investment will accelerate Aukera’s aggressive retail expansion plans, enhance its product offerings, and further cement its position as the most credible and valuable player in India’s emerging fine jewellery market transformation.
Aukera has established a strong presence with multiple company-owned stores in Bangalore, Delhi NCR, and Hyderabad, showcasing unmatched design standards, craftsmanship, and a customer-insight-driven approach. This has led to an overwhelming customer response and industry-leading sales per square foot. Building on this success, Aukera is expanding into new cities while maintaining brand control and consistency.
“Driven by structural tailwinds and a strong consumer shift, Aukera is well-positioned to lead India’s fast-growing lab-grown diamonds category. Lisa and Kumar are exceptional founders who bring complementary strengths and proven execution capabilities. We are excited to partner with them as they scale Aukera’s footprint and deepen the brand’s leadership in this emerging category.” – Abhishek Mohan, Principal, Peak XV Partners
“Aukera is built on a consumer insight, borne from research, that women were frustrated with the poor quality, tiny diamonds that were affordable given mined diamond prices. Aukera solves a consumer problem by offering the highest graded diamonds, designed & crafted into fine jewellery. Indeed, women in India are upgrading to grown diamond jewellery and Aukera is proud to lead that disruption, providing exceptional value to our customers. The brand will scale into a ₹1000 crore brand in the next 5 to 7 years”, said Lisa Mukhedkar, Founder & CEO, Aukera.
Its journey of two-years, the brand has scaled to 13 stores pan India and intends to continue to scale rapidly. “The investment from Peak XV Partners is meaningful for the business as we drive ambitious growth. Aukera is challenging the status quo. Our experience so far has only strengthened our conviction in our business model and ability to build a truly durable brand and business” said Kumar Saurabh, Co-Founder, Aukera
With this fresh funding, Aukera will continue its growth path, and maintain its competitive edge in the rapidly growing lab-grown diamond jewellery market. By doubling down on physical retail, investing in top-tier design, merchandising and marketing talent, and offering a strong omni-channel experience, the company is well-poised and positioned for the next chapter of growth.
Kanwaljit Singh, Founder and Managing Partner at Fireside Ventures said, “Aukera is not just another lab-grown diamond jewellery brand — it’s the front runner redefining the future of fine jewellery, built on consumer insight. With this investment, Aukera is now poised to scale rapidly and set the benchmark for the category. Aukera stands apart as a statement of intent for the industry and a signal of trust for the modern consumer.”
Aukera continues to focus on building not just a product, but a powerful narrative. With IGI-certified diamonds, classic contemporary designs, and a value-driven approach, the brand speaks to a growing class of women who are making a choice to buy and enjoy higher quality diamonds, better-designed and crafted jewellery. They buy grown diamonds by choice, not because of affordability. This raise will allow the company to further this vision and deliver even more value, trust, and creativity to consumers across the country. Aukera also gives back through a powerful program called Share the Sparkle which involves the education of a girl child with every piece of jewellery sold.
As the lab-grown diamond space begins to evolve, Aukera is emerging as the name that will spearhead the transformation of the precious jewellery market in India. The brand is fast becoming synonymous with scale, trust and aspiration.