Amazon MX Player partnered with Himalaya to elevate their ‘Skip the Pimple Episodes’ Campaign having offered viewers ‘Skip the Ad’ weekend in First-of-Its-Kind Collaboration
Mumbai, Nov 18: Amazon MX Player, Amazon’s free video streaming service, announced a strategic collaboration with Himalaya Purifying Neem Face Wash for an innovative co-branded campaign, ‘Skip the Ad.’ As part of this partnership, viewers had the option to skip ads for two days on select titles from Amazon MX Player’s most-loved catalogue on October 25 and 26, the weekend following Diwali. This first-of-its-kind move seamlessly integrated Himalaya’s ‘Skip the Pimple’ campaign with the platform’s ‘Skip the Ad’ proposition.
The two-day skip-ad window applied across some of Amazon MX Player’s widely popular titles, including Half CA (Seasons 1 & 2), Golden Boy (Seasons 1 & 2), Have A Crush On You, My Girlfriend Is An Alien – Season 2, Sena: Guardians Of The Nation – Season 1, and Gutar Gu – Season 3. These shows, celebrated for their strong storytelling and youth appeal, reached a dynamic, digitally native, and culturally attuned audience that aligns perfectly with Himalaya’s target demographic.
Expressing her thoughts on the collaboration, Aruna Daryanani, Director, Amazon MX Player, shared, “Our partnership with Himalaya was a powerful example of how Amazon MX Player can go beyond traditional advertising to create truly engaging brand moments. For two days, premier shows from our catalogue were offered to viewers with the ability to skip ads, marking a campaign that not only enhanced the viewer experience but also helped Himalaya to strengthen its affinity with its target audience. This is exactly the kind of innovation that makes AVOD exciting and impactful for both viewers and brands.”
Abhishek Ashat, General Manager, Himalaya Face Care, said, “Himalaya Purifying Neem Face Wash has always been one of the most loved brands for teens in India, helping them skip their recurring pimples. We had launched the campaign ‘Skip the pimple episodes’ and this collaboration with Amazon MX Player demonstrated how thoughtful brand integrations can reinforce campaign messaging in a contextual, clutter-breaking manner while elevating audience experience. By having merged Himalaya’s ‘Skip the Pimple episodes’ campaign with a value-driven ‘Skip the Ad’ weekend, Amazon MX Player has created a shared brand moment that resonates with their core audience.”
Audiences tuned into Amazon MX Player on the festive weekend and enjoyed their favourite shows with the freedom to skip ads and experienced how the service, along with Himalaya, redefined how brands could create conversations that entertain, engage, and empower.