India, February 25, 2025 – Society Tea, one of Maharashtra’s most loved tea brands, has unveiled its latest ad film primarily for its Maharashtra audience – ‘Kadak Surve- Chai Bhari’. Featuring the charismatic Riteish Deshmukh as Kadak Surve- a bold cop who is the epitome of Kadakness. The ad film celebrates the robust and full-bodied essence of dust tea, a strong and kadak chai that fuels the spirit of chai lovers across much of Maharashtra. Shot in both Marathi and Hindi, the film reflects the deep-rooted love for kadak chai in Maharashtra and to convey this Society Tea wanted to do something hi-octane, something ‘Bhari’.
Infused with high-energy storytelling, vibrant visuals, and Riteish Deshmukh’s undeniable charm, Kadak Surve – Chai Bhari is more than just an ad—it’s a tribute to the deep-rooted love for a strong, flavourful cup of chai.
Speaking on the launch, Karan Shah, Director, Society Tea, said: “Kadak chai is more than just a beverage—it’s an emotion. With ‘Kadak Surve – Chai Bhari,’ we wanted to encapsulate the strength and energy that a cup of our dust tea delivers. Riteish Deshmukh brings this vision to life with his dynamic presence, making this campaign truly bhari!”