Pune, 4th Feb: Easebuzz, one of India’s leading Payment Aggregators, has announced its support for third party router integrations in payment orchestration. The platform advocated a merchant-first, stacked solutioning approach that aims to benefit Indian businesses as it gives them the flexibility to select Technology Service Provider (TSP) of their choice. The approach allows merchants to fully leverage the payment orchestration benefits like dynamic routing, enhanced transaction success rates, tokenization etc.
India’s digital payments industry is experiencing remarkable growth, fuelled by a surge in transaction volumes, with 42% year-on-year (YoY) growth in FY 2023-24. While many Indian businesses are incrementally adopting digital mode of operations, they are also dealing with challenges like fragmented payment systems leading to increased transaction failures.
A right set of stacked solutioning i.e., payment gateways coupled with an efficient payment orchestrator helps merchants efficiently deal with the challenges in managing complex payment flows. In this merchant-first model, payment orchestration streamlines even the most complex transactions, such as UPI plug-in, which is further enhanced by Easebuzz’s CVV-less checkouts, discount engine etc. that bring numerous benefits to merchants like higher cart conversion rates and increased Average Order Value (AOV).
Rohit Prasad, MD & CEO, Easebuzz in a statement said “Our mission has always been to simplify payments for our merchants as well as for the end consumers. By supporting stacked expert solutioning approach through integrations with leading TSPs and payment orchestrators like Juspay, Nimbbl, Paytring etc, Easebuzz ensures that merchants have access to best of the technology platforms for managing their payments and optimising their financial operations. We are committed to a transparent and healthy payment ecosystem that supports India’s dynamic and growing digital economy.”
Easebuzz is also extending sector specific software solutions with embedded payment infrastructure to help businesses manage end-to-end payments and associated financial operations like automated reconciliation, invoice management & accounting, comprehensive dispute resolution system etc. These solutions ensure seamless financial management and improved collection efficiency, particularly benefiting small and mid-sized merchants .