Mumbai, 25 October 2024: Myprotein, a leading online sports nutrition brand, is gearing up to make Diwali a truly unforgettable experience with its biggest-ever sale in India, and the launch of an exciting new nostalgic flavor.
Targeting fitness enthusiasts seeking to indulge in their health this festive season, Myprotein has announced a sitewide discount of 55% across all products, as well as bringing the new Chupa Chups flavored products to market.
As the largest lollipop brand globally, the partnership with Chupa Chups extends and breaks down the barriers present for new customers looking to experience Myprotein’s award winning Clear Whey product in a new avatar. Additionally engaging existing customers too, the nostalgic and fun pull of the Chupa Chups brand allows customers to sustain their fitness journeys in a fun manner through the collaboration.
Additionally, fitness enthusiasts will be in for an added treat with the brand announcing an exclusive offer of free creatine on orders placed via the Myprotein app, in addition to the sitewide discount.
Regarding the campaign, Sudeshna Saha, Myprotein, Regional Manager – India said, “At Myprotein, we’re always looking for ways to innovate and improve our products. Our new flavor range is a testament to our commitment to providing our customers with the best possible experience.
“Whether you’re a seasoned athlete or just starting your fitness journey, we have something for everyone. Our new flavors are a throwback to childhood favorites, and our biggest-ever sale makes it the perfect time to stock up on your favorite Myprotein products.”
Seeking to drive an inclusive health movement in India, the brand continues to leverage innovation in flavors and performance–driven products, to support the Indian consumer on their fitness journey through a result-oriented approach to nutrition.