Mumbai, September 20th, 2024: Honda Cars India Ltd. (HCIL), a leading manufacturer of premium cars in India, has announced the enhancement of its acclaimed virtual showroom with the introduction of a new Direct Connect interface. Introduced for the Elevate, the company has employed real-time cloud visualizer technology to offer this unmatched user experience. The feature will also be extended to other models.
Direct Connect is a direct-to-customer platform which offers customers a seamless, live interactive experience to explore Honda cars during their on-line car purchase journey. With the integration of this technological innovation, customers can engage with an expert real-time who will explain the car’s features, guide them to choose the right variant, explore accessories all while viewing the effective price estimate.
Commenting on the launch, Mr. Kunal Behl, Vice President, Marketing & Sales, Honda Cars India Ltd. said, “As technology evolves, HCIL remains steadfast in its commitment towards digitalization. Our latest platform, Direct Connect, exemplifies this commitment by offering a one-of-a-kind car buying experience to users providing them with a two-way real-time interaction between the user and expert simultaneously. With this visually engaging platform, we aim to give our customers with a unique and enjoyable way to explore the Honda Elevate, enabling them to make informed decisions all from the comfort of their own homes or offices.”
Direct Connect enhances the customer experience with several key features. It offers a photorealistic view of the Honda Elevate allowing users to change colours, explore features, and visualize accessories. The customers can also book a test drive with their preferred dealerships during the call ensuring a smooth personalized buying journey.