India, 23 August 2024: Innoterra, a Swiss-Indian food and technology platform company focused on transforming smallholder agriculture economics and ensuring healthy food supply, has announced the expansion of its subsidiary company MilkLane’s Aayush Cattle Feed business line. With a strong foothold in the cattle feed industry, Innoterra is now extending its product line to cater to the premium segment. As part of this strategic move, the brand is launching two new SKUs targeting the premium market – Aayush Supreme and Aayush Vardhan.
These new premium products, Aayush Supreme and Aayush Vardhan contain 22% and 24% crude protein, respectively, delivering superior nutrition at affordable prices. Developed through rigorous R&D, the feed is enriched with bypass fat, protein, yeast, enzymes, vitamins, and minerals, ensuring a significant boost in milk quality and overall cattle health. Through this enhanced nutritional value, the farmers using this feed can expect an increase in yield, both in quality and quantity. Currently, MilkLane’s Aayush Cattle Feed works with a strong network of over 10,000 farmers, over 250 retailers, and more than 50 distributors. These numbers are expected to double in FY24-25, underscoring the business’ dedication to advancing farmer success and driving market growth.
Currently operating two active automated plants in Maharashtra and Tamil Nadu, MilkLane intends to add two new plants by the end of FY2025, significantly boosting the production capacity to meet the increasing demand and expand its overall reach. In line with the expansion strategy, MilkLane’s Aayush Cattle Feed is set to broaden its sales and distribution network across South and West India. The brand already has a strong presence in Maharashtra, Karnataka, and Tamil Nadu. As part of its dynamic expansion plan for the current year, MilkLane is revitalizing its Aayush brand in Kerala along with a fresh launch in new markets in Andhra Pradesh and Telangana. Looking ahead, the company has identified Gujarat, Rajasthan, Uttar Pradesh, and Madhya Pradesh as future areas for expansion, aiming to establish a pan-India presence.
Sharing future vision and commenting on the expansion plans, Avinash Kasinathan, Head of India Business, Innoterra, said, “The expansion of our MilkLane’s Aayush Cattle Feed business line into the premium segment, underlines our commitment to revolutionizing cattle nutrition and enhancing farmer livelihoods across India. The launch of these new offerings – Aayush Supreme and Aayush Vardhan – marks another milestone in our continuous journey to combine technology and traditional wisdom to deliver superior and sustainable products at an affordable price. With the planned addition of two new production plants and an aggressive expansion strategy, we are poised to double our network of farmers, retailers, and distributors by FY2025. This expansion will not only meet the growing demand for high-quality cattle feed but will also reinforce our mission to support smallholder farmers, boost milk yield, and contribute to a healthier food supply chain across the nation. As we look ahead, our focus remains on driving innovation, expanding our reach, and transforming the agricultural landscape in India.”