New Delhi , June 1 : realme, the most popular smartphone brand among Indian youth, has further strengthened its position in India’s rapidly evolving AIoT landscape with strong performance across the TWS in Q1 2026, according to the latest report by Counterpoint Research.
Driven by growing consumer demand for premium audio experiences, realme emerged as the leading brand in the INR 3,000–5,000 TWS segment with a 29% shipment share during Q1 2026. The achievement reflects the brand’s growing momentum in the premium smart audio category and its commitment to delivering feature-rich, design-led innovation for young consumers.
Adding to this momentum, realme Buds Air 8 became the best-performing model in the INR 3,000–5,000 price segment with 15% share.
According to Counterpoint, realme has built strong traction in the INR 3,000 to INR 5,000 price segment by offering premium features at affordable price points. The focus on key features such as ANC, dual device connectivity and low latency gaming at aggressive pricing resonated well with the younger generation. Due to this, realme emerged as the leading brand in the price bracket with realme Buds 8 standing out as the best performer.
Further reinforcing its leadership across price segments, realme Buds T200 Lite became the top-selling model in the INR 1,000–1,500 segment during Q1 2026, showcasing the brand’s ability to deliver high-quality audio experiences across diverse consumer needs.
According to Counterpoint Research, India’s audio wearables market continues to witness rising consumer preference for premium features such as Active Noise Cancellation , immersive sound quality, extended battery life, and seamless connectivity. realme’s strong performance reflects this broader shift toward feature-rich smart audio experiences among young Indian consumers.