Chennai Nov 21st: In a customer-centric move set to redefine service standards in the DTH sector, Dish TV India has launched its Lifetime Free Service Visit initiative — a first-of-its-kind offering in the industry. The new policy directly addresses long-standing customer concerns regarding service visit charges, which have traditionally ranged between ₹200 and ₹250 across pay TV operators.
Under this initiative, Dish TV subscribers will no longer be required to pay any technician visit charges. Instead, customers simply need to recharge their account with ₹200, which is fully credited to their Dish TV balance ensuring zero actual payment toward service fees. This upgraded mechanism not only removes a major pain point but also enhances transparency and ease for users.
Earlier, every technician visit required an additional payment, often causing customer dissatisfaction. By removing this burden, Dish TV aims to elevate the overall service experience and deliver added value without extra cost.
“At Dish TV, our customers have always been our top priority,” said Manoj Dobhal, CEO & Executive Director, Dish TV India. “The Lifetime Free Service Visit initiative is our way of recognising the trust our customers place in us. By linking it to a simple ₹200 recharge which becomes part of their balance we’re making after-sales service truly seamless and worry-free.”
With over two decades of leadership in the DTH market, Dish TV continues to innovate in customer service and affordability. This new initiative underscores the brand’s commitment to simplifying experiences, addressing evolving customer needs, and reinforcing its promise of transparency, value, and exceptional service.