03rd October 2025: TechnoSport, India’s fastest-growing activewear brand, has announced its launch on FirstCry, India’s leading platform for baby and kids products. With the launch of its extended kids’ activewear collection on FirstCry, TechnoSport strengthens its focus on providing performance-driven, comfortable, and affordable apparel designed specifically for children with active lifestyles.
Backed by deep consumer insights, TechnoSport’s confidence in the segment is inspired by a clear opportunity in kidswear, which has seen children increasingly participating in sports, fitness, and recreational activities. The brand debuts with around 300+ styles, ensuring affordability without compromising on performance or quality.
Looking ahead, TechnoSport sees kids’ activewear as a key pillar of growth, projecting the segment to contribute ~20% of total revenue in the next 5 years, with FirstCry driving a significant share of this contribution. Additionally, there are plans in the pipeline for this partnership to extend to FirstCry’s offline stores across major markets.
The India activewear market size is projected to reach over US$29.9 billion by 2030, growing at a compound annual growth rate (CAGR) of approximately 12.2% from 2025 to 2030. With respect to this, Kids’ activewear has also emerged as a high-potential category in India, driven by increasing participation of children in sports, fitness, and recreational activities. While still an up-and-coming segment, the market is witnessing steady growth, with parents actively seeking performance-driven, comfortable, and stylish options for their young ones. By enabling a dedicated landing page for TechnoSport, FirstCry will offer parents a curated and easily accessible range of high-quality kids’ activewear, ensuring visibility, convenience, and trust. As the category evolves, FirstCry aims to play a pivotal role in making performance-focused activewear for children widely accessible, bridging the gap between demand and availability across both online and offline channels.
Speaking on the expansion, Puspen Maity, CEO, TechnoSport, said, “We’ve been closely tracking the rise of youth sports and active lifestyles, and one thing became clear, while the market is full of options for adults, there’s very little truly designed for kids. With more children embracing fitness and sports, the need for performance-driven, comfortable activewear was undeniable. FirstCry, as the go-to destination for parents in India, with its unmatched scale, trust, and reach both online and offline, is the perfect partner to help us bridge this gap. Together, we’re bringing the same quality and functionality that define TechnoSport to a category that has long been underserved.”
The launch will unlock TechnoSport’s full range of high-performance activewear engineered for Indian conditions, for FirstCry shoppers. The collection showcases cutting-edge in-house fabric innovations like Cotflex, known for its 4-way stretch and memory function, Techno Dry for quick-drying performance, and Matpiq, which combines a soft hand feel with a subtle matte texture. Technologies such as TECHNOCOOL+, TechnoGuard for antimicrobial protection, and UPF 50+ sun protection further enhance comfort, hygiene, and durability, making each apparel ready for both intense workouts and everyday wear.