Coimbatore, 29th September 2025: Zee Entertainment Enterprises Ltd. (‘Z’), one of India’s leading entertainment powerhouses, continued its multi-city marquee initiative R.I.S.E with an impactful event in Coimbatore on 26th September. After successful editions in Mumbai, Delhi, Bengaluru, Chennai and Kolkata, the Coimbatore chapter brought together an eclectic mix of the region’s most forward-looking marketers, growth-stage businesses, and retail visionaries.
The event carried forward the immersive format of the previous chapters, with engaging keynote sessions, curated experiences, and insightful discussions focused on how Zee’s full-funnel advertising ecosystem is helping brands scale across India. This includes Zee’s portfolio of over 50 channels, ZEE5 (OTT), YouTube network, social platforms, regional IPs, and a nationwide influencer network—all seamlessly integrated to deliver ultimate business solutions at scale.
Strengthening this offering is Zee’s tech-first approach, which focuses on combining content creation with emerging technologies to identify value-driven opportunities, enhance targeting, and deliver improved consumer experiences to enable brands to convert storytelling into measurable outcomes.
Speaking on the launch, Laxmi Shetty, Head-Advertisement Revenue, Broadcast and Digital, Zee Entertainment Enterprises Ltd., said, “R.I.S.E. demonstrates how powerful storytelling leads to measurable business outcomes. With the dynamic business ecosystem of Coimbatore standing at the cusp of a new chapter of growth, R.I.S.E. will empower these brands to navigate India’s diverse markets with data-driven precision and culturally-relevant content. With an integrated platform spanning 50+ channels, ZEE5, and regional networks, we are ready to support brands on their transformative journey, with our commitment to converting media investments into sustainable growth remains stronger than ever.”
Conceptualised as a flagship initiative, R.I.S.E stands for Results | Integration | Strategy | Engagement. Through the initiative, ZEE aims to earn trust through value-first storytelling and giving businesses tools that convert media into measurable growth. It’s designed as a powerful platform to unite India’s marketing, media, and investment communities. The platform brings together a diverse mix of visionary brand builders, senior marketers, retail clients, venture capitalists, new-age digital businesses, and small business entities who are all looking to scale, disrupt, and grow in today’s evolving market landscape.
The successful culmination of the event in Coimbatore reinforced Zee’s commitment to empower brands and foster growth in key markets across India.