Dehradun, September 29th, 2025: Senco Gold and Diamonds unveiled its first-ever store in the quaint town of Dehradun on the auspicious 5th day of Dusshera that celebrates prosperity, new beginnings and the goddess’s unwavering love. Actor par excellence and brand ambassador Vidya Balan graced the opening ceremony of the store.
Spread across 8,000 sq.ft. and strategically located in the upscale Rajpur Road that leads up to the hills of Mussoorie. The two-floor showroom showcases some of the brand’s most popular and elegantly designed collections of gold, diamond and platinum jewellery. From traditional to modern, light to elaborate, minimalist to statement pieces, the collections reflect the brand’s design versatility ensuring shoppers find something for every style and celebration.
“We are very excited to expand our presence in Uttarakhand with our first store in Dehradun just in time to give the locals an exciting new address for their festive shopping. We are happy to bring the legacy, valued craftsmanship and finesse of Senco jewellery to a town known for its rich culture and heritage,” said Suvankar Sen, MD & CEO, Senco Gold & Diamonds.
Joita Sen, Director, Senco Gold & Diamonds, added, “Every piece of jewellery we craft reflects the soul of the wearer and the beauty of perfection instilled into the piece by the maker. One of Senco’s biggest strengths is its ability to adapt to the cultural and aesthetic preferences of each region. Our designs span from the traditional to the avant-garde, offering gold, diamonds, and platinum collections that suit every taste, age, and occasion. This new showroom in Dehradun reflects that very spirit of versatility and inclusivity.”
Actor Vidya Balan who wore an exclusive diamond set said, “The jewellery we Indian women wear is more than just an adornment—we carry with every piece, an emotion, our heritage, and a celebration of our indomitable feminine energy. I’m very happy to be here today representing a brand that has always been synonymous with purity, trust, timeless beauty. Each piece of Senco, including the one I’m wearing, is crafted for individuals who embrace their true authentic self.”
Address: Senco Gold & Diamonds
Ground and 1st floor plot no 535,
Rajpur road, Dehradun
Uttarakhand – 248001