Kamal Nandi, Business Head & EVP at Appliances Business of Godrej Enterprises Group, said, “We welcome our Honourable Prime Minister’s call to embrace ‘Swadeshi – Made in India’ products. It aligns closely with Godrej’s long-standing commitment to offering products that are designed to meet the unique needs of Indian households. All our ACs and more than 99% of our product portfolio is proudly made in India. We also welcome the GST reduction in the consumer durables segment which translates into a price drop of around 8% on ACs and dishwashers, which is being passing on completely to our customers. When coupled with our wide distribution reach and robust product portfolio, this initiative from the Government comes at the right time as the country gears up for the festive season.”
He further adds, “This festive season, we are targeting an overall 40% sales growth over last year. For air conditioners specifically, our targets are even more ambitious at 100% growth versus last year. With the right mix of affordability, accessibility, and variety, we are confident of further strengthening our position in the market.”