Kolkata, 25th September, 2025: This Durga Puja, Emami Healthy & Tasty blends devotion with nourishment in a truly unique celebration, by creating a Maa Durga idol sculpted from Emami Healthy & Tasty Fresh Chakki Atta. Made from 100% pure wheat and traditionally stone-ground, the atta embodies the brand’s core values of purity, nutrition and softness, symbolizing tradition togetherness and wholesome living.
Mr Prosenjit Chatterjee, Superstar & Brand Ambassador of Emami Healthy & Tasty, today, attended the final phase of the idol-making. The initiative began on 17th September, 2025, with popular actor Ms Priyanka Sarkar participating. In a symbolic gesture of renewal, seeds embedded in the idol will later be planted, marking new beginnings and extending the divine blessings of Maa Durga.
“Durga Puja is a festival of devotion, joy and togetherness. With the unique Atta Durga initiative, we wished to create a symbol that embodies nourishment, purity and tradition, the same values that Emami Healthy & Tasty Fresh Chakki Atta represents. This initiative has been widely appreciated and we are already having visitors coming over to have a look at the idol of Durga Maa,” said Mr Vibhash Agarwal, Director, Emami Group.
Emami Agrotech Ltd, the Rs 20,000 crore edible oil, food and bio-diesel arm of the Rs 30,000 crore Emami Group, has recently entered India’s expansive branded staples market, with the launch of Emami Healthy & Tasty Fresh Chakki Atta, Maida and Suji. is Made from the finest wheat grains and traditionally stone-ground to retain its natural goodness, Emami Healthy & Tasty Fresh Chakki Atta is rich in protein, fibre and vitamins, ensuring nutritious meals with soft, fluffy rotis and reflecting the brand’s commitment to quality and “food happiness”- turning every meal into a celebration of life and relationships.