Bengaluru, India – September 24, 2025: Hippo Homes, India’s first omnichannel home improvement and construction marketplace, has rapidly scaled its sales operations and elevated customer experience through its partnership with LeadSquared, a leading CRM and end-to-end automation platform.
Operating in a market estimated at over $30 billion and growing at 8–10% CAGR, Hippo Homes is taking bold strides to formalize a space that has traditionally been fragmented and offline. Much like Home Depot or Lowe’s in the U.S., Hippo Homes is creating an ecosystem where homeowners, contractors, and professionals can access everything, from building materials to fittings—under one roof, both online and offline.
As demand soared, so did operational complexity. The company experienced a significant increase in customer interest across its website, JustDial, IndiaMart, and physical locations. However, relying on spreadsheets and fragmented systems to manage interactions resulted in delayed response times and inconsistent follow-ups, ultimately impacting the customer experience. To solve this, Hippo Homes implemented LeadSquared — enabling automated enquiry capture, allocation, and end-to-end tracking of the customer’s journey, through a centralized platform. “Before LeadSquared, assigning enquiries took more time and manual effort. We depended on spreadsheets and a basic CRM, which meant delays on busy days. LeadSquared has transformed the way we work—every lead is now captured instantly, routed to the right rep, and followed up without delay,” said Rohan Agarwal, Senior Program Manager, Hippo Homes.
Hippo Homes has been able to reduce its first response time by 40%, cut missed lead assignments to under 1%, and empowered sales reps to handle 30% more leads each day. The average sales cycle has also been shortened from 3–4 days to just 36–48 hours. Prashant Singh, COO and Co-founder of LeadSquared, says, “Hippo Homes is a great example of how scaling businesses can use automation to stay fast, consistent, and customer focused. We’re delighted to support their journey with technology that helps them close deals faster while delivering a superior buying experience.”
As Hippo Homes continues to expand its marketplace offerings, the partnership with LeadSquared ensures its sales team can keep pace with demand while delivering a smooth and timely customer experience.