Chennai, 25th September 2025: The Korean Wave (Hallyu) in India is set to reach fever-pitch, as Lotte India, a leading player in the Indian confectionery space and Music Sensation, Yashraj Mukhate join hands to unveil a brand-new anthem for friendship, love and sharing – ‘We Are All Peperos’ today. With this campaign, Lotte India steps into the world of music marketing, leveraging the universal language of music to connect with India’s Gen Z. By integrating music with the joy of snacking, Lotte India aims to further strengthen Pepero’s positioning as a fun, friendly and shareable treat for the young minds of India.
Curated in Yashraj’s signature style, the ‘We Are All Peperos’ anthem carries peppy, foot-tapping music making it instantly hummable and shareable. The campaign also comprises a vibrantly picturized video showcasing youthful energy, with visuals designed to mirror the themes of bonding, joy, and positivity. The music video brings alive a lighthearted storyline, where a boyfriend, played by Yashraj himself charmingly wins over his girlfriend’s protective brother with Pepero — turning the snack into a symbol of connection, joy, and togetherness.
Commenting on the occasion, Mr. Milan Wahi, Managing Director – Lotte India, said “Pepero is more than just a snack. With the Korean Wave sweeping across India, we saw an opportunity to introduce Pepero through a cultural lens that deeply resonates with Gen Z. Music has always been a powerful connector, and through our collaboration with Yashraj, we hope to inspire young consumers to celebrate togetherness in the most fun and memorable way.”
Adding to this, Music Composer Mr. Yashraj Mukhate said, “Working on the Pepero anthem was an exciting challenge because it allowed me to blend the fun and quirky nature of music with the universal joy of sharing food. The peppy vibe of the track and the colorful visuals truly capture the spirit of celebration, and I’m thrilled to be part of a campaign that is all about positivity and togetherness.”
Lotte Pepero is Korea’s number one biscuit snack brand from the house of Lotte Wellfood and is one of the world’s most iconic snacks for ‘sharing’. Lotte India recently launched the product in India for consumers to enjoy a snack that’s not just to be eaten, but to be shared. The arrival of Lotte Pepero marked an exciting new chapter for Lotte India and for the new-generation snack lovers in the country.
The ‘We Are All Peperos’ theme is officially launched across Lotte India’s Social Media channels.