Mumbai, 16th September 2025: As India gears up to celebrate the festive spirit of Diwali, Bright Outdoor Media Limited is all set to brighten the advertising landscape with a host of innovative, high-impact marketing solutions. With deep expertise and a rich legacy of creating memorable campaigns, Bright is offering brands a unique opportunity to connect with consumers during the season of celebrations, shopping, and togetherness.
This Diwali, Bright’s 360° Marketing Division is bringing together a carefully crafted blend of traditional and modern platforms—designed to help brands amplify their presence, foster engagement, and drive growth during one of the most important consumer seasons of the year.
Bringing Stories to Life: A Network of Digital LED Displays
Bright’s state-of-the-art network of over 50 large-format digital LED screens across Mumbai ensures brands stand out with striking visuals and motion-led campaigns. Special festive pricing models tailored for the Diwali season enable brands to maximize campaign effectiveness, ensuring their message reaches audiences with the right timing and impact.
Visibility Where It Matters: Prime Static OOH Sites Across India
From bustling city intersections to high-traffic areas in tier II and III cities, Bright’s strategically placed static billboards offer unparalleled reach. These premium locations are perfect for brands looking to capture consumer attention during the peak festive rush.
Entertainment-Driven Engagement: Cinema Advertising
With blockbuster films and family outings marking the festive calendar, cinema advertising offers an unmatched platform for brand recall. Bright enables advertisers to reach engaged audiences across single screens and multiplexes, ensuring deeper resonance during the Diwali period.
On-the-Move Messaging: Transit Media Solutions
Festive shopping and travel often go hand-in-hand with mobility—and Bright’s transit media solutions ensure brands are visible wherever consumers are headed. Bus wraps, local trains, metro services, and cab advertising options, all at competitive festive rates, ensure messaging stays top-of-mind.
Precision Targeting: OTT Advertising Campaigns
with digital content consumption soaring during Diwali, OTT advertising offers brands the ability to reach audiences with personalized messaging. Bright’s tailored campaigns help brands stay connected with viewers enjoying entertainment at home.
Customized Print Packages: Standing Out in the Crowd
In an environment where festive messaging is abundant, print media continues to offer credibility and reach. Bright’s industry-specific print advertising solutions are designed to cut through the noise, delivering clarity and prominence across leading publications.
Experiences That Matter: Curated Events & Expos
going beyond conventional advertising, Bright is curating experiences that create direct engagement. This festive season, a Real Estate Expo at Borivali and a prestigious awards ceremony for the Gujarati and Marwari business community offer brands exclusive access to key decision-makers and consumers.
Amplifying Impact: Strategic Sponsorships & Brand Partnerships
Bright’s long-standing association with marquee events continues this Diwali. Acting as the official outdoor media partner for major celebrations, including Navratri and cultural festivals, Bright facilitates partnerships that help brands expand their reach and connect with target audiences at scale.
Making Headlines: Exclusive PR Support
From store launches and product unveilings to film promotions, Bright’s network of media professionals ensures that brand stories receive extensive coverage across both traditional and digital platforms—fueling awareness and driving conversations during the festive buzz.
Influencers That Inspire: Celebrity & Influencer Engagement
leveraging its strong celebrity and influencer network, Bright enables brands to craft campaigns that feel authentic and relatable. These collaborations ensure festive campaigns leave a lasting impression on audiences.
Commenting on the festive plans, Dr. Yogesh Lakhani, CMD of Bright Outdoor Media Limited, said: “Diwali is more than a festival—it’s a time of connection, celebration, and joy. At Bright, we believe that this festive season offers brands an unparalleled opportunity to engage with consumers in meaningful ways. Our 360° marketing framework combines traditional and digital platforms, backed by creativity and precision, to ensure campaigns not only reach but resonate. We are excited to partner with brands and light up their festive journeys with impactful, memorable campaigns.”