Mumbai, 16th September, 2025: Sawariya Group—one of India’s fastest-growing distribution houses and diversified business conglomerates, with a strong FMCG network and over three decades of leadership in import-export has announced its foray into the lifestyle segment with the launch of its new venture, Luxe Asia. Luxe Asia will be 100% owned entity of Sawariya Futureworks Limited.
Luxe Asia makes its debut in the luggage category, marking Sawariya Group’s entry into the travel and lifestyle space, with plans to expand into multiple lifestyle verticals in the near future. Through Luxe Asia, the Group has partnered with three global brands—IT (United Kingdom), Jump (Paris, France), and Departure (Taiwan)—bringing international quality, contemporary design, and durable travel solutions to Indian consumers in a market witnessing strong demand for premium and mid-premium luggage.
The company’s distribution footprint will include 18 exclusive brand outlets and presence across 350+ multi-brand outlets nationwide. To strengthen its retail reach, Luxe Asia also plans to expand into Tier-2 cities with over 20 franchise stores in the next two years.
Raman Agrawal, Founder and Director, Sawariya Group said “The expansion of Sawariya into the lifestyle segment is a significant development for the company as we look at robust growth and expect the subsidiary to perform strongly. Our current focus is on bringing leading premium global luggage brands to India, with plans to expand into more luxury lifestyle categories. This initiative is part of our long-term vision to build an end-to-end omnichannel presence for international brands in India and to pivot Sawariya into verticals with strong growth potential. Our commitment has always been to building solid partnerships and creating value for brands, customers, and stakeholders alike.”
Aman Agrawal, Co-Founder and Director, Sawariya Group said, “The lifestyle vertical Luxe Asia will be spearheaded by Sameer Sikka, a veteran with over 26 years of experience in the industry. Backed by his expertise and the Group’s ambitious vision, Sawariya is targeting to build a USD 20 million business by the end of 2026 with the lifestyle category contributing significantly.”
To mark the announcement, on September 3, Sawariya hosted a large networking event dedicated to the luggage industry bringing together distributors, retailers, and partners from across the country. The platform, a first-of-its-kind in the Indian luggage sector, encouraged dialogue and collaboration, underlining the company’s vision of building a strong ecosystem for growth and highlighting the vast opportunities available for business partners.