Mumbai, India September 13, 2025: Amazon MX Player’s blockbuster reality show, Rise and Fall has stormed onto screens with resounding success, recording the biggest week opening for a launch and setting social media abuzz. From being hailed as ‘unfiltered’ to ‘fabulous’ and even ‘the best show,’ the audience response has been nothing short of phenomenal.
What makes Rise and Fall truly stand out is its fresh and socially sharp format, a concept never seen before on Indian television. Contestants are split into two extremes- the ‘Rulers’ enjoy luxury in a lavish penthouse, while the ‘Workers’ endure the harsh reality of a stark basement. But the real hook lies in the power dynamics, the hierarchy isn’t permanent. In this game, anyone can rise or fall, with every move, alliance, and strategy determining their fate.
The show also shines with its diverse lineup of 15 contestants including Arjun Bijlani, Dhanashree Verma, Pawan Singh, Aditya Narayan, Kiku Sharda, Arbaz Patel, Sangeeta Phogat, Aahana Kumra, Kubbra Sait, Anaya Bangar, Nayandeep Rakshit, Bali, Akriti Negi, Aarush Bhola, and Noorin Sha. This dynamic mix of personalities brings different perspectives, backgrounds, and lived experiences. Their diversity makes the format even sharper, adding layers of relatability and unpredictability that the audience has quickly connected with.
Beyond the drama and competition, Rise and Fall brings in a new era of reality storytelling. With its bold representation, stronger casting choices, and meaningful narrative layers, the show is more than just entertainment, it’s a reflection of society, privilege, and resilience, served with raw intensity. With a record-breaking launch and the audience already hooked, Rise and Fall has firmly established itself as the show to watch.
Rise and Fall is sponsored by marquee brands with Lux Cozi on board as co-powered by partner, Orient Electric as official Lighting Partner, Haier as AI Home Partner, Pintola as Official Health Partner and Avvatar Whey Protein as Nutrition Partner. Catch daily fresh episodes of Rise and Fall— streaming for free on Amazon MX Player at 12 PM (available through the MX Player app on mobile and Connected TVs, on the Amazon shopping app, Prime Video, Fire TV, and Airtel Xtreme) and airing at 10:30 PM only on Sony Entertainment Television.