Indore/Mumbai, 05th September 2025: Leading incense and fragrance brand Zed Black has partnered with Zee TV’s latest reality show Chhoriyan Chali Gaon as a Co-Powered by Sponsor, creating a unique festive connect during the auspicious celebrations of Ganesh Chaturthi.
The show, which premiered on August 3, brings together 11 well-known celebrities and influencers — including Anita Hassanandani, Aishwarya Khare, Anjum Fakih, Reha Sukheja, Rameet Sandhu, Erika Packard, Krishna Shroff, Chinki-Minki, Dolly Javed, and comedian Sumukhi Suresh. Set in Bamuliya, Madhya Pradesh, the format challenges them to leave behind city comforts and embrace the simplicity of rural life, while sharing authentic bonds with villagers.
The festive celebrations of Ganesh Chaturthi in the village became a highlight on the show, echoing Zed Black’s deep-rooted association with prayer and devotion. As part of the festival, the brand amplified its flagship campaign ‘Prarthna Hogi Sweekar’, which emphasizes that prayers made with sincerity and effort are always accepted. This thought finds resonance in both the festive rituals of welcoming Lord Ganesha and the contestants’ journeys of adapting to new challenges with faith and perseverance.
Mr. Ankit Agrawal, Director, Mysore Deep Perfumery House (MDPH) shared, “At Zed Black, every festival is an opportunity to celebrate the values of faith, family, and togetherness. Ganesh Chaturthi, in particular, is close to our hearts as it marks new beginnings and the spirit of devotion. Associating with Chhoriyan Chali Gaon during this time, and aligning it with our flagship campaign ‘Prarthna Hogi Sweekar’, allows us to connect with audiences at an emotional and cultural level while celebrating the beauty of India’s traditions.”
Mr. Anshul Agrawal, Director, Mysore Deep Perfumery House (MDPH) & Zed Black, further added “This Ganesh Chaturthi, our message of ‘Prarthna Hogi Sweekar’ goes beyond devotion — it is also about empowerment and progress. At Zed Black, we take pride in being rooted in Indore and in the strength of over 4,000 women who form the backbone of our agarbatti-making. Their dedication embodies the spirit of prayer and perseverance, and it is this blend of tradition and resilience that makes every festive moment truly special.”
The festive season remains one of the most significant periods for Zed Black, witnessing heightened demand for incense sticks and puja essentials. By integrating Ganesh Chaturthi celebrations into Chhoriyan Chali Gaon, the brand reinforces its positioning as a trusted partner in every household’s prayers and festivals — symbolizing prayer, purpose, and progress.
Mysore Deep Perfumery House (MDPH) is powered by a dedicated team of over 4,000 employees, with women constituting 80% of the workforce and actively contributing to every stage of production, from creating fragrances to packaging. Under its flagship brand, Zed Black, MDPH manufactures an astounding 3.5 crore incense sticks daily at its state-of-the-art, 9,40,000-square-foot manufacturing facility in Madhya Pradesh, spread across five factories.
With a robust portfolio of over 1,200 products, MDPH has a global footprint, reaching more than 45+ countries across six continents. Each day, 15 lakh packs of Zed Black incense sticks are sold, available through leading e-commerce platforms like Amazon and Flipkart, as well as the brand’s official online store.