Kochi, September 05th, 2025: Polycab India Ltd., one of India’s leading manufacturers of wires and cables and among the fastest-growing FMEG companies, is celebrating Kerala’s grand festival of Onam with a campaign that beautifully blends cultural reverence with innovation. Honouring the return of the beloved King Maveli, the campaign brings alive Polycab’s brand promise of ‘Safe, Happy Connections’ through immersive experiences that light up hearts and homes across the state.
In the true spirit of Onam, Polycab is creating striking festive visibility across Kochi and Trivandrum through impactful Out-of-Home (OOH) branding and messaging that resonates with Kerala’s cultural ethos. At the heart of the campaign is a powerful narrative that connects King Maveli’s vision of a joyful society with Polycab’s commitment to safety, happiness, and progress.
A standout feature of the campaign is a unique pookalam-inspired installation, creatively designed using wires and LED strip lights—a symbolic fusion of tradition and technology. These installations, along with high-impact static and digital displays at key locations such as Edapally Flyover and Thampanoor Flyover, aim to create a vibrant and culturally resonant presence throughout the 33-day celebration.
Adding to the festive spirit, a visually engaging digital hoarding at Lulu Mall, Kochi showcases Polycab’s product range in a vibrant Onam-themed video, reinforcing the brand’s message of safe, joyful, and connected living.
Shwetal Basu, Senior Vice President – Brand & Marketing, Polycab India Ltd., said: “Onam is a symbol of Kerala’s cultural identity, celebrating unity, prosperity, and gratitude for a good harvest and the return of King Maveli. At Polycab, we believe in going beyond visibility to build genuine connections with our consumers. By aligning our initiatives with local traditions and sentiments, we aim to create connections that are both meaningful and memorable.”
This campaign is part of Polycab’s broader commitment to celebrating India’s cultural diversity. From Rath Yatra in Puri to Ganesh Utsav in Mumbai, and now Onam in Kerala, the brand continues to localise its festive engagement, creating deeper emotional bonds with communities across the country.