From two-minute cliffhangers to binge-worthy serials on your smartphone, microdramas are fast becoming India’s newest entertainment craze. Episodes run under 90 seconds but pack the emotional punch of a full-length show, perfectly tuned for today’s on-the-go audiences.
Globally, short-form serialized video has already exploded in markets like China and Korea, and India is now catching up. Early signs point to massive growth: millions of downloads, high engagement rates, and new storytelling formats that are changing how content is created and consumed in today’s day and age.
While still in its early stages, a handful of companies are already shaping this space. Here are four you should know:
1. KukuTV (by KukuFM)
Building on its audio storytelling legacy, KukuFM’s – KukuTV brings a curated video experience with subscription-based, vertical microdramas crafted for India’s smartphone audience. Specializing in bite-sized, 2-minute episodes across 50+ episode series, Kuku TV offers content in Hindi, Telugu, Kannada, and Bangla, spanning genres like action, romance, and mythology.
2. DashReels (by Dashverse)
Dashverse’s flagship app, DashReels, has achieved lightning-fast growth, surpassing 5million users within months of launch and becoming India’s fastest-growing microdrama platform. It offers fresh, dynamic microdramas across genres such as romance, thrillers, and webtoon-inspired narratives. The platform is also the first to host fully AI generated microdramas, opening the door to a new wave of storytelling formats and expanding what serialized content can look like.
3. QuickTV (by ShareChat)
Harnessing the power of ShareChat’s reach, QuickTV targets India’s heartland with hyperlocal microdramas across a spectrum of regional languages. Its focus on Tier-2 and Tier-3 audiences has made QuickTV a true mass-market contender, delivering relatable, culturally rich content to viewers well beyond the metros.
4. Reelies
Reelies offers vertical, high-impact microdrama series with episodes under 90 seconds. Designed for quick, mobile viewing, Reelies blends professional storytelling and influencer-driven casts to deliver emotionally engaging, binge-worthy content in a snackable format.
These four innovators aren’t just shaping a new content format, they’re rewriting the playbook for mobile entertainment in India. By blending snackable storytelling with smart distribution strategies, they are shaping how millions of users engage with content on their phones. India’s microdrama revolution is only getting started, and these players are at the forefront of defining what comes next.