Mumbai, 3rd September 2025: Premium sportswear brand playR has been announced as the Official Kitting and Merchandise Partner of the UP Yoddhas for Season 12 of the Pro Kabaddi League (PKL). The new kits, unveiled under the evocative theme “Passion in every thread, elegance in every color,” will embody the power, resilience, and pride that define both the team and the sport of kabaddi.
Through this collaboration, playR will create and supply top-performance kits that combine cutting-edge fabric technology, athlete-driven design, and modern style. Built to survive the game’s intensity, the kits are designed for comfort, agility, and endurance—allowing players to perform at their best while presenting a bold visual identity on the mat.
This partnership is a major milestone in playR’s journey of defining the future of Indian sportswear. With its emphasis on innovation, fashion, and functionality, the brand has quickly emerged as a go-to choice for sportspersons and fitness enthusiasts who care about performance-oriented clothes without sacrificing looks.
Ravi Kukreja, Founder of playR and Director at iCOREts Pvt Ltd, said: “Our partnership with the UP Yoddhas goes beyond designing kits—it is about partnering with UP Yoddhas, a team that embodies resilience, energy, and pride, much like the values playR stands for. At playR, we are committed to creating sportswear that empowers athletes to perform at their best while representing their spirit with confidence. We are eager to see the Yoddhas showcase their spirit on the mat, powered by kits that combine passion, strength, and elegance.”
The UP Yoddhas, one of the most dynamic franchises in the PKL, are led by a strong mix of experienced raiders and formidable defenders including Surender Gill, Guman Singh, Dong Geon Lee, Sumit, Ashu Singh, and Mohammadreza Kaboudrahangi. The team will debut their new playR-designed kits in their Season 12 opener against the Telugu Titans on August 30, 2025, in Visakhapatnam.
This partnership marks a significant addition to the UP Yoddhas’ commercial lineup while reinforcing playR’s positioning as one of India’s fastest-growing sportswear brands.