National, July 09,2025 : Aashirvaad, one of ITC’s most trusted household brand in India, has announced the launch of Aashirvaad Soya Chunks in Bihar and Jharkhand. After a successful debut in West Bengal and Odisha earlier, the brand is now bringing its juicy and versatile soya chunks to households in these markets, empowering homemakers to prepare healthier and tastier meals with ease.
Unlike regular soya chunks, which are bland and chewy, Aashirvaad Soya Chunks feature a unique porous structure that allows them to absorb more masala, making every bite juicy and full of flavor. Whether it’s a curry, biryani, or an evening snack, the result is always a delectable and juicy experience. Furthermore, Aashirvaad Soya Chunks deliver ~53g protein per 100g. That’s more than double the protein in boiled eggs (~13g/100g) and even higher than paneer (~18g/100g). They’re fat-free, with no added preservatives or stabilizers and naturally cholesterol free. One of the richest vegetarian protein sources—1 serving of Aashirvaad Soya Chunks will provide ~ 24% of daily protein needs With the tagline “Juicy Mazedaar, Soya Shaandar!”, Aashirvaad highlights the succulent taste and nutritional benefits of its soya chunks, making them an essential ingredient in every kitchen.
The product is versatile and comes in two convenient varieties: Mini Chunks and Regular Chunks. It is affordable for all households, with a 200g pack costing only ₹50 and a smaller ₹10 pouch offering 44g of chunks.
Speaking about the expansion, Mr. Anuj Rustagi, COO, Staples & Adjacencies, Foods Division, ITC Ltd said, “Aashirvaad has always been at the forefront of offering nutritious and delicious food solutions to Indian households. The introduction of Aashirvaad Soya Chunks in Bihar and Jharkhand demonstrates our dedication to adding tasty, high-protein options to regular meals. We have no doubt that homemakers will love the product’s juicy texture and health advantages, turning it into a kitchen mainstay.”
The launch of Soya Chunks in Bihar and Jharkhand furthers Aashirvaad’s goal of making wholesome eating both enjoyable and accessible for everyone, as the brand continues to innovate and broaden its reach.