Pink Knots by Arushi Kathuria unveiled their latest Rumi Utsav collection
A Soulful Celebration of Gifting
As the festive season nears, bringing with it the joy of togetherness and tradition, Pink Knots introduces its newest collection: Rumi Utsav — a thoughtfully handcrafted series of wooden gifting trays that blend poetic elegance with timeless craftsmanship.
Named with intention, Rumi draws inspiration from the famed mystic and poet whose words evoke depth, beauty, and emotion. Paired with Utsav, the Sanskrit term for celebration, Rumi Utsav encapsulates the soul of giving — gifts that carry meaning, memory, and the quiet joy of heartfelt connection.
Launched in time for the festive and wedding season, the collection is inspired by the season of spring, a time of renewal and fresh beginnings. Floral motifs bloom across natural wooden textures, evoking softness, hope, and lightness. The trays are designed to serve not only as vessels for gifts, but as elegant keepsakes that enhance any celebration — from weddings and Diwali hampers to baby showers, home warmings, or corporate gifting.
What makes Rumi Utsav stand apart is its commitment to the handmade. Each tray is crafted from wood by skilled artisans in rural North India. These artisans bring generations of tradition into every piece, working with care, precision, and artistry. With a focus on completely handcrafted production, the collection celebrates slow design and local skill.
The trays can be fully customised — from dimensions and colours to floral themes, motifs, or even initials and logos. Whether a client is creating a one-of-a-kind wedding trousseau or planning festive corporate hampers, Pink Knots offers the flexibility to tailor each piece to the occasion and the sentiment behind it.
“Gifting, to me, is about more than presentation,” says Arushi, founder of Pink Knots”. It’s about presence — being part of someone’s memory, milestone, or celebration in a meaningful way. Rumi Utsav is designed to hold that space.”
Pink Knots has become a trusted name in the luxury gifting space, known for its wide range of handcrafted products — including tableware like trays, coasters, tissue boxes, salad bowls, boxes, wall arts, and curated hampers — all made from quality materials like wood, metal, leather, and premium cardboard. Beyond products, the brand offers bespoke gifting services, trousseau packing, and themed invitations — making it a go-to destination for both personal and corporate gifting needs.
At the heart of the brand lies a deep-rooted commitment to ethical production and artisan empowerment. Many of the craftsmen and women Pink Knots works with rely on this work as their main source of income. Supporting their livelihoods through sustainable design practices is as important to the brand as the aesthetics it delivers.