Hyderabad, March 24, 2025: Kshema General Insurance Limited, the “Official General Insurance Partner” of IPL team Punjab Kings, today announced the launch of “Kshema Secure Hands” digital campaign. As part of this campaign, Kshema will run a contest for fans 18 years and above on its Facebook, Instagram, and Twitter/X handles offering a lucky winner match tickets and merchandise.
Bhaskar Thakur
This exclusive IP, created with Punjab Kings, will highlight the best fielding effort (catch taken, run saved, run out or stumping effected) of Punjab players in every match through the IPL 2025 season, reflecting Kshema’s ethos of trust, reliability, and protection. The IP is designed to create awareness about Kshema’s industry-first insurance products and aims to reconnect the IPL franchise with its roots and reignite the passion of its fans across India.
All that a contestant needs to do is predict the Punjab Kings player to be crowned the “Kshema Secure Hands” of the match. The winner will be decided by Punjab Kings from a shortlist of the best fielding efforts from that specific match. Those contestants whose prediction match this choice become part of the lucky draw and a jury will pick the winner. This lucky winner would win tickets to Punjab Kings home and away matches and goodies including autographed merchandise.
Commenting about the “Kshema Secure Hands” campaign, Bhaskar Thakur, Chief Marketing Officer, Kshema General Insurance Limited said, “We are excited to launch the “Kshema Secure Hands” campaign as part of our partnership with Punjab Kings. We have planned this nationwide contest to drive home our message that insurance means security just like good fielding provides a safety net to the team during matches which can be the difference between a victory and defeat. Cricket is the beating heart of India, and we couldn’t have found a better vehicle to connect emotionally with fans and create awareness about insurance and its importance in mitigating adverse financial situations.”
Kshema, which designs pioneering insurance solutions to build financial resilience, is foraying into cricket with this association with Punjab Kings. Kshema has developed its proprietary technology platform to assess, model, and price insurance risks adequately by deploying cutting-edge AI-based algorithms, machine learning, big data and location awareness.
Satish Menon, Chief Executive Officer, Punjab Kings added, “We always strive to give our fans an experience they will cherish. I am happy that Kshema has launched this campaign and has kept the fans at the centre of our partnership. We look forward to fans from all over the country participate and have a great matchday experience.”
Meanwhile, a new-look Punjab Kings team under the leadership of captain Shreyas Iyer and head coach Ricky Ponting, will start their IPL 2025 campaign on March 25 against Gujarat Titans with an evening game.